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What to Look for in TikTok Ads in 2025 Dublin

Published date: October 14, 2025
  • Location: Dublin, Dublin, Ireland

The way TikTok markets itself changes quickly. Knowing what's next is the key to staying ahead.
These are the biggest trends that will affect
TikTok ads in 2025.

1. AI-Powered Ad Optimization

TikTok's algorithm now uses AI to guess which creative works will do the best. Brands that use smart automation tools will have an edge over their competitors.

2. Videos that can be bought

More and more e-commerce integrations are happening. TikTok is becoming a great place to sell things directly with easy-to-use checkout systems.

3. Content made by users (UGC)

Ads that are real and made by creators are still better than ads that are just about the brand. Working with local creators is very important.

4. Voice and AR working together

Expect more ads that let you use voice commands and augmented reality. This is great for experiential marketing.

5. Pay attention to small groups

Instead of trying to reach everyone, successful brands are building small groups of people who share their interests and values.

The end

TikTok is leading the way in the future of advertising, which will be visual, fast, and creative.
Get expert help from Social Media Infinity to stay ahead of the curve.


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